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Service dominant logic
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#	Item
101	DOC Document Add to Reading List Source URL: sdh.ba.ttu.edu Language: English - Date: 2013-02-27 11:06:10 Marketing ethics Stephen Vargo Marketing Macromarketing Service dominant logic
102	Microsoft Word - JBR%20Special%20Issue.docx Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2013-12-19 15:51:28 Marketing Co-creation Interdisciplinary fields Management Institutional logic Logic Mathematical logic Modal logic Supply chain management Business Service dominant logic Science
103	CALL FOR PARTICIPATION 4th FORUM ON MARKETS AND MARKETING FMM2014 June 16-19, 2014 CTF, Service Research Center Karlstad University, Sweden Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2013-09-07 18:36:55 Institutional logic Service system Academia Service dominant logic Karlstad Karlstad University Co-creation
104	PDF Document Add to Reading List Source URL: media.wiley.com Language: English - Date: 2014-06-20 09:42:36 Product management Goods Service Customer Online shopping Quality Sustainable Services Service dominant logic Business Marketing Management
105	Stephen L. Vargo & Robert F. Lusch Evolving to a New Dominant Logic for Marketing Marketing inherited a model of exchange from economics, which had a dominant logic based on the exchange of “goods,” which usually ar Add to Reading List Source URL: belkcollegeofbusiness.uncc.edu Language: English - Date: 2011-05-10 10:09:41 Strategic management Service dominant logic Relationship marketing Core competency Supply chain management Service Sales Capitalism Exchange value Business Marketing Management
106	D:QQLS FOR PAPERSviceInnovation.wpd Add to Reading List Source URL: www.misq.org Language: English - Date: 2010-12-09 10:28:21 Design Entrepreneurship Service innovation Service Innovation Business model Service dominant logic Co-creation Business Marketing Management
107	Characteristics of value co-creation in a learning environment by service design and service-dominant logic frameworks Add to Reading List Source URL: www.servdes.org Language: English - Date: 2010-11-24 11:35:39 Service system Service design Envi Information Services Procurement Library Strategic management Business Co-creation Innovation Management
108	Microsoft PowerPoint - 2. An Introduction to Services Marketing Add to Reading List Source URL: www.aueb.gr Language: English - Date: 2006-12-11 06:22:22 Inseparability Intangibility Service Relationship marketing Sales Service dominant logic Marketing Business Perishability
109	PDF Document Add to Reading List Source URL: www.hiit.fi Language: English - Date: 2012-10-25 05:37:57 Gaming Gamification Behavior Game mechanics Co-creation Service design Service dominant logic Service science management and engineering Motivation Marketing Business Behavioral economics
110	PDF Document Add to Reading List Source URL: www.acrwebsite.org Language: English - Date: 2009-01-10 12:56:56 Graphic design Consumer behaviour Advertising Co-creation Consumer culture theory The Experience Economy Netnography Consumer Service dominant logic Marketing Business Communication design

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